Theories that explain my work

Saul Bass, often considered to be the "godfather" of the title sequence

Whilst studying for my degree at LIPA, I have taken the opportunity to study and research different theories of television, film, media and sociology. Many of these theories and ideas have influenced the work that I produce. Having an underpinning knowledge of people who are experts in their field and masters of their crafts helps to improve my own practice.

Having produced two music videos for local artist Hotel Manlet, "Ballad of the Bellhop" (Shop Windows) and "Sunset Doubt" encouraged me to look at the theory behind this genre. The history of music videos, from the early "Bohemian Rhapsody", the birth of MTV and the golden age of 1980's big budget productions. Andrew Goodwin's theory (1993) on music videos highlights conventions that can be identified in most examples. Links between the music and visuals is not necessarily literal and this was an important part I considered when producing both of my own music videos.

The "Shop Windows" video took on its own story that complements the music rather than reflecting the lyrics. So much was it a piece in its own right it gained it's own title "Ballad of the Bellhop". "Sunset Doubt" aimed to portray a melancholy feel with the use of muted tones and childhood television images. Carol Vernallis explains this type of approach, "as a kind of postmodern pastiche that gains energy from defying narrative conventions". (Vernallis, 2004)

"God Knows" began life as a television script and was later developed into a radio comedy. The primary characters in the production, Thor, Dionysus, and Cupid, are already known in mythology and stories. This use of familiar names, but with unexpected and exaggerated personalities, gives the audience an immediate connection. Taking this idea and expanding the "God Knows" concept, I began to write the podcast. This is an opportunity to further develop the characters as they negotiate the modern world in half hour podcast conversations. This opens up a way to introduce more characters and to have a more direct access to an audience. By providing contact details for fans to get in touch via social media platforms a dialogue with the audience is opened up. Henry Jenkins "Convergence Culture" (2006) theory highlights the concept of the "active audience", and how it is a useful tool for producers.

When producing the opening title sequence project, I found that I was applying film theories as well as looking at the importance of specific opening sequence conventions. Saul Bass, often considered to be the "godfather" of the title sequence explains their role as to, "symbolise and summarise" what is to follow in the film/TV show. (Braha and Byrne 2011). Using this approach with my own project led me to look at the key theories and use symbolic artifacts to represent these. Bentacourt (2017) describes this approach as "decoupage, articulated via editing."